Brand Story

Who We Are
It all started with a cup of coffee…
In a coffee shop in 2023, our founders sat down and wrote a plan for a new kind of retail. Their goal was to create a brand with an unparalleled shopping experience dedicated to giving back. Their faith-based approach and desire to alter the retail industry led to the name Basic Bae.
Beauty and eversoft that draws you in, a heart that keeps you coming back.
We provide a sanctuary for our guests: a welcoming environment, warm associates, and thoughtfully curated products. Our clothing stands out in your closet and reflects your personal style – here for your every day and every milestone. You, as our guest, shape our product mix and store experience. This collaboration between our guests and associates has led Basic Bae to expand into other markets.
“Stand Out. For Good” is our primary mission, we are founded upon giving back. It’s not just what we do – it’s who we are. Locally and globally, we have partnered with over 40 nonprofits that provide food, clothing, resources, education, and love to children in need.
Mission
Finding a balance between fashion comfort and sustainability,That's why we founded Basic Bae to support everyday life.
No matter where your journey is headed, you can always wear a Basic Bae and enjoy comfort and style on the way.

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Sustainable Bamboo

Aside from being the main diet of adorable panda bears, bamboo unveils another reason to love this giant grass. Bamboo fabric is quickly becoming a popular alternative to traditional fabrics such as cotton and silk. It is often touted as a sustainable fabric option because bamboo is a fast-growing plant. It needs very little water, fertilizer, or pesticides! What’s more? Bamboo is naturally regenerating, so harvesting bamboo still allows the plant to survive.

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Bamboo Material

Bamboo material is made from the pulp of the bamboo plant. The stalks are crushed, and the cellulose is separated from the fiber. The cellulose is then turned into thread and woven into fabric.

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Sustainable Fashion

While sustainable fashion isn't a new concept, it's certainly experienced exponential growth in the past two decades. As it matured in the collective minds of consumers, the demand for sustainable clothing matured as a result.

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Clothing Supply Chain

This added further challenges to the clothing supply chain, which was already notoriously complex and difficult to manage.

That's not to say it wasn't worthwhile; it was a much-needed wake-up call to the industry, one that is repeatedly responsible for environmental damage on a truly global scale.

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Consumer Demand

Consumer demand for sustainable clothing continues to grow, now rapidly approaching the point where garments are expected to be sustainably sourced. In other words, sustainable clothing will soon be table stakes as far as the consumer is concerned.And now there are broader expectations of the apparel industry. Consumers are now seeking sustainable supply chains in addition to sustainable garments.